Berlin, 6 June 2019 - Alias is the protagonist of the excellence of contemporary design and won the German Brand Award 2019 in the EXCELLENT BRANDS category. There are two awards: the "Gold" award as an excellent brand among interior design brands and an honorable mention as a brand of excellence among product brands.
The prestigious awards are presented by the German Brand Institute, founded by the German Design Council (the important association that awards the most original design products since 1953, with particular attention to those with innovative content) and by the consulting company GMK Markenberatung , to strengthen brand management as a critical success factor for companies competing on the national and international market. The prize is destined to act as a catalyst in the German Brand sector, bringing together the most important producers and leading them to a stimulating dialogue.
“It is a great satisfaction to receive these two awards, which demonstrate the excellent work done by the Alias team in collaboration with external consultants and designers, on product, communication and brand identity. These awards to the path taken by Alias that starts from the enhancement of our roots and projects itself with a clear and coherent vision of the future managing to communicate with coherence and authority our commitment in terms of stylistic research and innovation makes us very proud. " Says Andrea Sanguineti brand manager and design director of Alias.
The jury, made up of some of the most appreciated entrepreneurs, designers and industry experts, recognized Alias as a clear innovation component: “The Alias brand has an extremely high quality, in terms of form and content. The purist graphics and elegant photographic aesthetics complement each other to create a harmonious impression that perfectly reflects the high standards of design and quality. An impressive brand identity that has been successfully developed from product to communication and therefore appears even more credible. "